Identity programme
775 Years of Berlin
Berlin / Germany
Berlin, one of the most diverse cities of Europe, celebrates its 775th anniversary in 2012. Organised by KulturProjekte Berlin, a series of events and exhibitions will be staged all through the year exploring different aspects of the historic and the modern city. The logo visualizes the versatility of Berlin with a multi-faceted capital B. The individual facets can be variously filled with colours, drawings, or images, turning the logo into a frame whose content can be tailored to the communication purposes of the many events in the series.  
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Book
Anja Niedringhaus
Germany
We may not know it, but most of us have seen her pictures. They cover the front pages of newspapers and magazines worldwide and shape our image of the wars and crises afflicting people all over the world… 
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Identity programme
Berlin Music Week
Berlin / Germany
In Berlin, the musical past, present and future converge like in no other German city. During Berlin Music Week, the city becomes a stage for the international music scene. The gathering is a marketplace, conference and live music experience for industry professionals and music fans. Berlin Music Week is jointly organised by regional, national and international music and entertainment platforms, live event organisers and industry networks. The logo combines the phrase "Berlin Music Week" with a pictogram depicting reverberating sound. 
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Book
Brigitte Waldach
Berlin / Germany
The figures in Brigitte Waldach's installations and large-scale drawings move through architecture or landscapes delineated with just a few strokes, often accompanied by words, sentences or whole clouds of text… 
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Print
C/O Berlin Plakate
Berlin / Germany
C/O Berlin's programme of international standing has established the forum as an integral part of the cultural scene and a unique institution in Germany since it was founded in 2000. 
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Print
C/O newspaper 2011
Berlin / Germany
In July 2011, the first edition of the new C/O Berlin newspaper was presented to the public. Entitled "Inside/Outside", the publication now appears on a regular basis, presenting upcoming exhibitions, expert opinions on new trends and challenges in photography, and a look behind the scenes of the prestigious venue.… 
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Signage/Exhibition/Interior
Deutsche Grammophon
Berlin / Germany
The history of Deutsche Grammophon dates back to the very first sound recordings. Today it is part of the Universal Music Group, and with 350 artists under contract and countless awards and distinctions it is the biggest label in classical music. To mark the label's move from Hamburg to Berlin, Naroska designed and realised a permanent exhibition to be displayed in the new space. The exhibition tells the story of Deutsche Grammophon by showing the names of its 350 artists in aesthetically designed lettering.  
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Book
FlowerPower – Dumont Verlag
Cologne / Germany
As the ultimate symbols of beauty and transience, flowers are a popular subject with many contemporary photographers. "Flower Power"… 
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Exhibition
Frederick the Great—respected, revered, reviled
German Historical Museum Berlin / Germany
Frederick II of Prussia or Frederick "the Great"—is a milestone figure in German history. The exhibition at the German Historical Museum celebrates the 300th anniversary of the legendary monarch's birth… 
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Website
Harf Zimmermann
Berlin / Germany
Harf Zimmermann was a founding member of the Berlin based photoraphy agency Ostkreuz. He lives in Berlin as a freelance photographer and photo designer with assignments for German and international magazines… 
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Identity programme
Hasso Plattner Ventures
Potsdam / Germany
The incubator institute Hasso Plattner Ventures turns creative ideas in the software sector into sustainable business success. IT start-ups are nurtured in a unique environment of funding, advice and logistical support… 
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Book
Helmut Newton Stiftung
Berlin / Germany
Paparazzi photography – for the first time ever in Germany, the Helmut Newton Foundation dedicated an exhibition to this so far most aggressive form of photo journalism in 2008, entitled "Pigozzi and the Paparazzi"… 
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Identity programme
Kitepower
El Gouna / Egypt
Kitepower El Gouna is one of the first kite-surfing schools on the Red Sea in Egypt. The area has an excellent infrastructure and, thanks to its geographical location, consistent wind conditions… 
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Signage
L144 – The Foundry
Berlin / Germany
The former sign and relief foundry on Linienstrasse 144 ranks amongst the oldest buildings of the "Spandauer Vorstadt" in the heart of Berlin. The logo, which was redesigned when the building underwent full restoration… 
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Identity programme
M100 Sanssouci Colloquium
Potsdam / Germany
Each year, the M100 Sanssouci Colloquium invites between 80 and 100 internationally renowned senior editors and opinion shapers to discuss current political, social and media-policy issues in Potsdam's historical palaces and gardens… 
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Packaging
Michalsky packaging
Berlin / Germany
"Revelation through concealment" – this quote about the artist Christo was the inspiration behind the new packaging design for Michalsky. It's sleek, black-and-white elegance with no frills or patterns is simply timeless. 
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Corporate Literature
Michalsky
Berlin / Germany
Even major fashion labels are always on the lookout for new partners. Top designer Michael Michalsky thus commissioned Naroska to produce a small brochure about him, his work and his boutique. The brochure also featured a selection of press clippings from a wide spectrum of publications and highlighted the wide-ranging creativity of the Michalsky label. 
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Magazine
Mies Haus magazine M
Berlin / Germany
In 2011 a special edition of the Mies van der Rohe Haus magazine M was produced to celebrate the 125th anniversary of the birth of the famous architect. The special edition presents previously unpublished architectural photographs by Ludwig Gläser (1930–2006), whose work also featured in the exhibition that kicked off the 125th jubilee year at Mies van der Rohe Haus. Curator for architecture at MoMA in New York from 1963, Ludwig Gläser produced photographs that documented the architecture of Mies van der Rohe. 
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Magazine
Mies van der Rohe Haus magazine M02
Berlin / Germany
M, the magazine published every year by the Mies van der Rohe Haus, presents themes, information and documents… 
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Packaging
Mitch u. Co – Tchibo GmbH
Hamburg / Germany
Working with fashion designer Michael Michalsky, Naroska designed the new word mark and packaging concept for Tchibo's fashion label Mitch and Co… 
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Logo
Natrue
Berlin / Germany
Currently the term "natural cosmetics" has no official definition within the European Union. This has prompted a group of leading natural cosmetics manufacturers to form a syndicate in order to establish a Europe-wide definition for the term… 
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Exhibition
Pool Gallery Berlin
Berlin / Germany
In early 2011, the Pool Gallery exhibited the work of photographer Harf Zimmermann. The exhibition, curated by Marc Naroska, presented large-format photographs of mounted butterflies. The exhibition included a peepshow and a book. The walls of the venue were painted black especially for the exhibition to highlight the mystic qualities of the beautiful winged insects. 
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Identity programme
Reiss-Engelhorn-Museen
Mannheim / Germany
The Reiss-Engelhorn Museums based in Mannheim are steadily increasing in national and international renown. Restructuring, adoption of new sites, the expansion of the collection and the establishment… 
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Corporate Literature
Santaverde image brochure
Deutschland / Spain / Brazil
The Santaverde brochure comprises a full overview of the natural cosmetics label's product range. It tells the company's story, outlines its vision and explains the origins of the raw materials it uses… 
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Packaging
Santaverde Verpackungen
Germany / Spain / Brazil
The packaging for natural cosmetics company Santaverde was designed to reflect its slogan "Organic goes luxury". The packaging is white, but with its lustrous mother-of-pearl finish it is much more than… 
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Logo
Sinemus
Berlin / Germany
The force behind the Sinemus brand is Carolin Sinemus, a young German fashion designer who established her reputation with the Sisi Wasabi brand… 
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Identity programme
Ulf Haines
Berlin / Germany
In recent years Berlin has become the fashion capital of Germany. The atmosphere of freedom and metamorphosis which makes the city so unique attracts many young people daring enough to make a living doing something different… 
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Print
Universal Music Group Europe
Berlin / Germany
A new set of stationery was developed for the CEO of Universal Music Group Europe. The premium-quality paper with its sophisticated finish emphasises his position as head of the world's biggest record company.
Identity programme, Website
Villa Albatros / Apartments
Usedom / Germany
For most people, holidays mean sunny days at the seaside, a dream that the little Isle of Usedom on the Baltic Sea can easily fulfil. The logo for the carefully restored villa with classy holiday apartments is based on a flag with the initials VA – Villa Albatros. 
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Print
Alexander Ochs Galleries
Berlin / Beijing . Germany / China
Alexander Ochs Galleries in Berlin and Beijing represent international artists from Asia and Europe in exhibitions and external projects. Their pioneering work in the Chinese art market… 
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Identity programme
Art Services – Kunstherbst
Berlin / Germany
In 1997 Art Services organised the first Berlin Kunstherbst contemporary art show. Since then autumn in Berlin has been dedicated to international art… 
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Website
Berlin Photography Days
Berlin / Germany
The Berlin Photography Days were held for the first time in 2011 – and the most important communication tool for the event's first edition was its website… 
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Print
German Federal Ministry of Finance
Berlin, Germany
The Federal Ministry of Finance regularly organises a closed competition for the design of jubilee stamps. This year the theme was the 500th anniversary of the birth of Gerhard Mercator. Three different concepts were presented, each representing the work of the great cartographer on the smallest space imaginable.
Book
C/O Berlin Talents
Berlin, Germany
Four times a year, selected young photographers are given the opportunity to exhibit their work at C/O Berlin. The exhibitions then tour Goethe-Instituts around the world. Every exhibition is accompanied… 
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Website
CO Berlin Website
Berlin / Germany
The C/O Berlin website provides a wide range of information on the distinguished cultural institution's programme, activities, structure, history and the people behind it… 
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Identity programme
Estepona Hills
The European Village
Estepona / Spain
Estepona Hills is situated on the Costa del Sol in the south of Spain. Interdisciplinary collaboration with Pott Architects led to the development of an integrative overall concept for the 360,000 m² area… 
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Catalogue
Focus_Box
Hamburg / Germany
The photo and press agency FOCUS represents some of the most famous photographers and collectives from Germany and abroad, such as Gabo, Oliver Mark, the agency Magnum Photos and many more. Naroska and FOCUS joined… 
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Identity programme
Gauly / Dittrich
Frankfurt / Germany
Thomas Gauly, one of the most influential and best-known communication advisors in Germany teamed up with former Debitel board member Lars Dittrich to found a business consultancy focusing on strategic consulting, communication and investment… 
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Corporate Literature
Hasso Plattner Ventures Imagebroschüre
Germany / South Africa
The main aim of the brochure for the Hasso Plattner Ventures centre in Potsdam is to encourage potential investors from industry and politics to finance IT start-ups. The brochure illustrates… 
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Signage
Hasso Plattner Ventures
Potsdam / Germany
Following Hasso Plattner Ventures' move to a luxury villa in Potsdam's Babelsberg district, the Naroska team developed a straightforward, unmistakeable signposting system to help employees and guests navigate the building's many corridors and staircases. 
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Corporate Literature
KBB – Kulturveranstaltungen
des Bundes in Berlin GmbH

Berlin / Germany
Since 2002, the Berlin International Film Festival, the Berliner Festspiele, Martin Gropius Bau and Haus der Kulturen der Welt have been grouped under the umbrella "Kulturveranstaltungen des Bundes in Berlin". Together, they organise over 3,000 world-class cultural events every year. The company's results and artistic achievements of 2010 were summarised in a business report whose design reflects the diversity of the organisations involved. 
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Book
Konzentrat der Moderne
Dr. Wita Noack
Berlin / Germany
The Landhaus Lemke in Berlin-Lichtenberg is one of Ludwig Mies van der Rohe's greatest works. Its simple design would attract little attention if it were built today, but in 1931 it was an original concept for contemporary bourgeois living… 
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Print
Lars Dittrich
Berlin / Germany
Businessman Lars Dittrich commissioned Naroska to design his personal business stationery. The brief demanded a distinctive, coherent and instantly recognisable look. Clear and simple… 
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Website
M100 Sanssouci Colloquium
Potsdam / Germany
Each year, the M100 Sanssouci Colloquium invites between 80 and 100 internationally renowned senior editors and opinion shapers to discuss current political, social and media-policy issues in Potsdam's historical palaces and gardens… 
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Identity programme
Michalsky
Berlin / Germany
Michael Michalsky is one of the most influential German fashion designers alongside Karl Lagerfeld, Wolfgang Joop and Jil Sander… 
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Interior
Mies - presentation shelf
Berlin / Germany
The "Mies" presentation shelf designed for Mies van der Rohe Haus in Berlin is made from a single "folded" piece of aluminium that reflects the simplicity and… 
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Corporate Literature
Mies van der Rohe Haus image brochure
Berlin / Germany
Landhaus Lemke, the country house Mies van der Rohe completed in 1933, today aims to bring modernist culture to life… 
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Identity programme
Mies van der Rohe Haus
Berlin / Germany
The Landhaus Lemke, built in 1931 in Berlin's Weissensee district, was the last building project that architect Ludwig Mies van der Rohe completed before his emigration to the U.S.. Since 2003 and after a changeful history, the now so called "Mies van der Rohe Haus" is a successful location for art and architecture… 
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Logo
Mitch u. Co – Tchibo GmbH
Hamburg / Germany
Working with fashion designer Michael Michalsky, Naroska designed the new word mark and packaging concept for Tchibo's fashion label Mitch and Co. The design was inspired by the 1950s… 
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Identity programme
Not just salmon and sausages
One hundred years of German-Norwegian encounters
Norway / Germany
The project "Not just salmon and sausages – One hundred years of German-Norwegian encounters", initiated by the Norwegian and German Foreign Ministries, was the largest bilateral project to be launched on the occasion of the centenary of Norwegian independence… 
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Print
Pool Gallery
Berlin / Germany
Located in the Scheunenviertel in Berlin's Mitte district, the Pool Gallery represents a wide variety of artists from Mercedes Helnwein to the photographer Harald Hauswald. With a colour spectrum limited to black and white, the gallery has a clearly defined design concept, enabling its staff to develop and produce key products like posters and invitations themselves. 
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Book
Robert Mapplethorpe
New York City / USA
A devil and a gentleman – Robert Mapplethorpe was both of these, in his life and in his work. He photographed the rich and famous and attained international renown for his highly stylised flower portraits and his unsettling pictures of New York's gay scene in the 1980s… 
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Interior
Santaverde KaDeWe
Berlin / Germany
"Organic goes luxury" – the philosophy of natural cosmetics company Santaverde – is evident in the entire design. All presentation materials serve to underline this concept and establish… 
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Website
Santaverde
Hamburg / Germany
The website of natural cosmetics company Santaverde is an integral part of the corporate design developed by Naroska. The website is designed as a digital image brochure and includes an online shop where customers can order the complete range of Santaverde products. The clearly structured pages, accessible design, stylish photography and lots of blank, white space underline what Santaverde is all about – "Organic goes luxury". 
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Book
Skulptur!
Kulturstiftung Hartwig Piepenbrock
Berlin / Germany
The Piepenbrock Sculpture Prize, awarded by the Hartwig Piepenbrock Cultural Foundation every two years, is one of the most renowned awards for established and up-and-coming sculptors in Europe… 
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Book
Uncanny Familiar—Images of Terror
Germany
"The games must go on!"
Avery Brundage . IOC-Präsident . 1972
"Show you're not afraid!"
Rudolph Giuliani . Bürgermeister von New York . 2001 
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Identity programme
Vattenfall Fotopreis
Berlin / Germany
2010 saw the launch of the Vattenfall Photo Prize, Europe's biggest prize for talented young photographers. The invitation's black envelope with simple blind-embossed lettering encloses an invitation card whose bold legend "Vattenfall Fotopreis 2010" appears to shine out of the darkness.  
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Logo
Villa Oppenheim
Usedom / Germany
Villa Oppenheim is an emblem of the Baltic island of Usedom. In the 1920s members of the Oppenheim banking dynasty had their summer residence here. Guests included the artist Lionel Feininger, who liked to spend his entire summers living and working in the villa. The building was restored in 2011. The logo for the villa is based on a linocut by Feininger. 
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Print
Altonaer Museum
Hamburg / Germany
The exhibition "Schaulust" in Hamburg's Altonaer Museum gathered together the optical apparatuses and pictures from the collection of media historian and filmmaker Werner Nekes… 
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Print
BMW Motorsport
Munich, Germany
BMW is undoubtedly one of the most successful brands in the history of motor sports. Countless awards and spectacular wins for legendary racing drivers and their teams have helped create the BMW myth over the past decades. 
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Identity programme
Big Blue Bar
Berlin / Germany
A room of smooth, flowing forms and a bar counter that stands like a sandbank in the centre of the room. Guests are submerged in deep blue… 
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Corporate Literature
C/O Berlin image brochure
Berlin, Germany
The C/O Berlin image brochure is an important tool for attracting potential partners and sponsors. It presents the gallery space and all the shows and exhibitions… 
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Print
C/O Berlin Newspaper 02
Germany
The second edition of the exhibition venue's newspaper Inside/Outside presents upcoming exhibitions, expert opinions on contemporary photography and a look behind the scenes of the C/O cooperation with the Berlinale Film Festival. Further features include high-flying photographer and director Anton Corbijn's design of the artist pages and an account of a jury session. 
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Print
Deutsche Grammophon
Berlin / Germany
In the course of Deutsche Grammophon's move from Hamburg to Berlin, new stationery was produced for President Frank Briegmann on classy paper, the understated design subtly serving to emphasize his position in the company. 
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Catalogue
Evelyn Richter
Leipzig / Germany
Evelyn Richter was one of the best-known reportage photographers in the fromer GDR. To evade state controls… 
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Book
Fred Herzog
Cananda / Germany
A pioneer in the art of colour photography, Fred Herzog acquired an eye for supposedly insignificant details. His motifs are the streets of Vancouver, its supermarkets, filling stations, bars, cityscapes, landscapes… 
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Book
Gregory Crewdson
Germany / USA
Emptiness, loneliness, stagnation and paranoia – Gregory Crewdson's immaculately composed, cryptic photographs turn the American dream, locked somewhere between utter normality and complete nightmare, inside out. Teeming with Hollywood references, Crewdson's work continues the tradition of staged photography. The accompanying book In a "Lonely Place", published by Hatje Cantz Verlag, echoes Crewdson's pictures in its design. It became a bestseller almost as soon as it hit the shelves. 
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Website
Hasso Plattner Ventures Website
Germany / South Africa
Visitors to the Hasso Plattner Ventures website can find out all about the venture capital company with just a few clicks. Signature features of the website's design are… 
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Logo
Heduza – Health Education South Africa
South Africa
Heduza is a web-based platform for doctors and patients, providing information all about pregnancy… 
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Signage
Kitepower Signage
El Gouna / Egypt
The new corporate design for kite-surfing centre Kitepower El Gouna is based on a stylised weather vane and a combination of the letters K and P. This weather vane… 
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Exhibition
Körber-Foundation
Hamburg / Germany
As an independent, operating institution, the Körber Foundation makes an important contribution to promoting international understanding. Entrepreneur and patron Kurt A. Körber placed dialogue across party lines and ideological borders at the very core of his socio-political activities. Körber was the founder and initiator of the Bergedorf Round Table, whose chairman is currently former Federal Chancellor Richard von Weizsäcker… 
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Corporate Literature
M100 Sanssouci Colloquium documentation
Potsdam / Germany
As well as creating the website, award trophy and a variety of communication materials, Naroska has also designed the documentation brochure for the M100 Sanssouci Colloquia every year since 2005… 
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Identity programme
MeyerPartner
Berlin / Germany
Lawyers and tax accountants are increasingly recognising the need for an appealing and appropriate professional image. Naroska developed a fresh new corporate design for MeyerPartner… 
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Signage
Michalsky
Berlin / Germany
As well as designing Michalsky's letter head, print materials and packaging, Naroska developed a signage system for the office lofts of the Michalsky Holding company. The signs are based… 
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Logo
Mies 125
Berlin / Germany
On the occasion of the 125th anniversary of the birth of Ludwig Mies van der Rohe Naroska developed a logo made up of Mies' signature of his first name and the number 125. The logo first appeared on a poster commissioned by the Mies van der Rohe Haus in Berlin's Lichtenberg district and distributed by Bauhaus Dessau and Bauhaus Berlin as well as the Werkbundarchiv, alias the "Museum of Things".
Magazine
Mies van der Rohe Haus magazine M01
Berlin / Germany
M, the magazine published every year by the Mies van der Rohe Haus, presents themes, information and documents… 
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Website
Mies van der Rohe Website
Potsdam / Germany
"Less is more" – the website of Mies van der Rohe Haus in Berlin's Weissensee district provides information on current exhibitions… 
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Exhibition
Naroska
Berlin / Germany
On the occasion of the ten-year jubilee of C/O Berlin, Marc Naroska's studio created the exhibition "Idealisierter Wahnsinn – Der grafische Auftritt einer Kulturmarke"… 
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Book
Peter Lindbergh
Paris / France
Peter Lindbergh avoids dominant backgrounds and superfluous details, focusing solely on his clear, expressive images, mostly in elegant black and white. Lindbergh is a storyteller and likes to quotes famous film scenes or other photographs in his portraits to underline the character of his subjects. The posters for the large-scale exhibition of his work at C/O Berlin were based on a black-and-white motif… 
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Book
Ralph Peters - Until today
Ostfildern / Cologne
At first glance, the images (usually arranged in series) of photographer and conceptual artist Ralf Peters appear familiar, but then disturbing details become evident, revealing them to be deliberately aesthetic renderings… 
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Book, Exhibition
Ron Galella
New York / USA
"If someone says 'No pictures!' I try to stop shooting. But I make sure to take as many pictures as I can before they do. That's what the game is all about." Ron Galella… 
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Identity programme
Santaverde Naturkosmetik
Hamburg / Germany
High-quality, ecologically sustainable products are becoming a part of the daily lives of more and more people. For almost three decades, Santaverde, based in Spain and Germany, has been researching… 
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Book
Sergey Shestakov
Moscow / Russia
In his works, Russian photographer Sergey Shestakov focuses on the question "What is the future of humankind?" The first stop on his "journey into the future" was Chernobyl in Ukraine. The impressive photographs he took on his trip are presented in a book that could well represent a vision of our future. 
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Print
The Corner
Berlin / Germany
The Corner on Gendarmenmarkt is the concept store for fashion and lifestyle in Berlin. The Corner has its own café / restaurant and sells international luxury labels ranging from Yves Saint Laurent to Marc Jacobs… 
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Exhibition Trailer
Uncanny Familiar—Images of Terror
Germany
Trailer for the exhibition "uncanny familiar—Images of Terror" shown in Berlin Cinemas.
Book
Vera Mercer
USA / France
Vera Mercer's still lifes of fruits, vegetables, meat and fish are reminiscent of opulent paintings. Her photographs can be seen… 
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Identity programme
Wystube Isebähnli
Zürich / Schweiz
The Wystube Isebähnli in Zurich was a popular student bar in the 1960s and 70s. It fell out of fashion, and for years it was more or less forgotten until a new owner awakened it from its slumber and gave it a new life. The architecture of the little wine bar has been restored to its original rustic appearance, but the menu has been upgraded with award-winning cuisine and a wine list of international standing. In reference to the origins of the Isebähnli bar (a "Bähnli" is a small railway line), the design of the business cards and vouchers was based on historic Swiss train tickets.  
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