only flying is better
PROJECT Visual Identity DESIGN Concept / Logo / Communication Materials / Signage / Website / Boards CLIENT Kitepower El Gouna / Egypt

Kitepower El Gouna was one of the first kitesurfing schools on the Red Sea in Egypt. The location offered a good infrastructure and, due to its geographical position, had a high level of wind safety. The centre offered certified beginner and professional courses, equipment storage and repair facilities as well as a launch, landing and rescue service. The visual identity is based on a stylised wind vane and the combination of the letters ‘K’ and ‘P’. The use of black and white photographs increases attention in printed matter and advertisements in the—usually—‘colourful’ kite magazines.