Branding / Packaging

Mitch & Co – Tchibo GmbH

Hamburg, Germany
mitch co packaging 01
mitch co packaging 02
mitch co packaging 03

Mitch & Co – Tchibo GmbH
Hamburg, Germany
Working with fashion designer Michael Michalsky, Naroska designed the new word mark and packaging concept for Tchibo’s fashion label Mitch & Co. The design was inspired by the 1950s—a time when jeans and a plain white T-shirt were the epitome of cool. The word mark appears on all the brand’s clothing, packaging and print ads, as well as in the TV and cinema advertisements.