Since its founding in 2004, Lala Berlin has developed from a one-man operation to an internationally recognized company. In the beginning, Leyla Periyadesh knitted by hand herself. In January 2006, Lala Berlin's first boutique opened on Mulackstrasse in Berlin-Mitte. In addition to the current collections, there are also limited editions and custom-made items. Lala Berlin is now available in more than 60 stores worldwide. Naroska was responsible for the conception and design of lookbooks and invitations for the fashion shows as well as for the cooperation with the yarn manufacturer Lana Grossa.