Berlin is the fashion capital of Germany. The atmosphere of freedom and metamorphosis which makes the city so unique attracts many young people daring enough to make a living doing something different. Ulf Haines, for example. In his fashion store in the district of Mitte, Ulf Haines sells exclusive items from young, international designers such as Ann Demeulmeester, Kiminori Morishita and many more. The developed corporate design for Ulf Haines caters to the young company’s clear, simple style, both visually and in material terms.