Identity / Campaign

Tag der deutschen Einheit

Kulturprojekte Berlin
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Tag der deutschen Einheit
Kulturprojekte Berlin

For 28 years, the Berlin Wall divided Berlin into two halves - Berlin and Germany have been reunited for 28 years. For the celebration of the Day of German Unity 2018, there is no better place than the capital. From 1 to 3 October, 600,000 people celebrated cohesion and freedom together in Germany and Europe. Under the motto ONLY WITH YOU, Berlin, as the host, took its own history as an opportunity to shed light on the state of unity after 28 years and to present ideas for the future. It was the task for this festival to develop a look that is highly flexible yet highly recognizable, sympathetic and involves all citizens and friends in Europe and around the world. The slogan "Only with you" reflects exactly that. Without Europe and without the world, this peaceful revolution would not have been possible. The main component of the appearance developed by Naroska symbolizes a confetti rain on the one hand for the people celebrating on the other hand for the reunited Germany.