Marketing

Ick bin ein Berliner

PLAY OFF Holding GmbH / Berlin, Germany
icke berliner 01
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icke berliner 03
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icke berliner 05

Ick bin ein Berliner
PLAY OFF Holding GmbH / Berlin, Germany
Most city souvenirs are not made for the young and cool Berlin tourist. The tourist who is on the one hand interested in Berlins cultural life but also in it’s famous nightlife. For this target audience Naroska developed a marketing concept with the slogan »ick bin ein berliner«. The design combines the look of old punk records with half tone pictures of Berlins most prominet places and people.