StudioForma / Zurich, Switzerland
Zurich-based architectural firm StudioForma was commissioned to design and refurbish Attitude’s four Swiss boutiques in Zurich, Montreux, Crans-Montana and Gstaad. The firm used only the finest materials in order to meet the standards expected of the boutique, which houses haute couture from brands including Alexander McQueen, Balenciaga and Jimmy Choo. The newly developed monochrome visual identity remains very much in the background, allowing the fashion items to take centre stage. Instead, it is subtle techniques such as foil and blind embossing that lend the new business stationery its high-quality finish.