Identity

Attitude

StudioForma / Zurich, Switzerland
attitude 01
attitude 02
attitude 03
attitude 04
attitude 05
attitude 06

Attitude
StudioForma / Zurich, Switzerland
Zurich-based architectural firm StudioForma was commissioned to design and refurbish Attitude’s four Swiss boutiques in Zurich, Montreux, Crans-Montana and Gstaad. The firm used only the finest materials in order to meet the standards expected of the boutique, which houses haute couture from brands including Alexander McQueen, Balenciaga and Jimmy Choo. The newly developed monochrome visual identity remains very much in the background, allowing the fashion items to take centre stage. Instead, it is subtle techniques such as foil and blind embossing that lend the new business stationery its high-quality finish.